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Free gift: The audience and the backchannel

herdmeister | 2010-03-04 13:50:00

  Those lovely people at Admap have let HERDfans have have free access to this piece I wrote for them about rethinking the idea of the audience for their relaunch edition! Longstanding readers will ...

Herdmeister is watching you

herdmeister | 2010-03-04 10:38:11

  I managed to scare the life out of an old mate the other day - without being in the roomHe turned up for a workshop at the IPA and found himself being eyeballed by yours truly (from a poster)So wa...

Speechifying HERD

herdmeister | 2010-03-01 15:52:21

  More and more interesting speaking gigs coming up (watch this space). Including this one, for howies' do-lectures in September with this amazing line-upNothing to do with this storyDownload O...

Neuromarketing: another health warning

herdmeister | 2010-02-22 14:22:02

Nice quote from Wellcome Trust Director Sir Mark Wolpert on this morning's Today Programme (1hr 33mins plus)"the toughest challenge of all, which is to understand how we think, how the brain...

Ponzi schemes are team games, too

herdmeister | 2010-02-22 13:54:21

  Pic of Charles Ponzi c/o scrapetv Nice sceptical NYT piece today which rightly points out that the investors themselves have at least some responsibility for what happened (the dodgy fella himself...

Doing it together better than doing it alone

herdmeister | 2010-02-22 12:57:54

  Intrigued by the headlines of this research which suggests that collective "flow" activities are even more valued than individual ones. Singing, team games etc...Not news to me, but I gu...

Overheard in a bar: what marketing does

herdmeister | 2010-02-21 17:56:23

  (Yes, that's me in the glass)Just back from a crazy ten day research trip of snowy New England which included a visit to this great bar in Boston, DrinkGreat line from one of the excellent ba...

Your brand is mostly "garnish"

herdmeister | 2010-02-09 20:56:20

  Another little suggestion from HERD HQ: with all this talk of communities and social objects, just remember that at best your brand is "garnish", not the main deal. Of course, there are ...

Word of Mouth: The Eyes Have it

herdmeister | 2010-02-08 20:05:09

  pic c/o SodaheadListen, I think we need to sort this thing out.It's not that what people say to each other isn't important in shaping our behaviour. Nor, indeed that recommendation (or a...

Tools from evolutionary science for understanding Human Behaviour

herdmeister | 2010-02-07 22:56:03

  Very excited about the session I'm running at the Market Research Society Conference at the end of March:I've got Dr. Alex Bentley and Professor Mike O'Brien confirmed for a session...
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